Everything we've published.

58 items, newest first. Page 3 of 3.

• Field note·27 Apr 2026·4 min

  Why LLMs pick third-party pages over your own site

  Semrush: LLMs prefer third-party pages over your own site, reshaping where content and PR budget should go.

• Perspective·27 Apr 2026·3 min

  HubSpot pushes AEO as the new SEO playbook

  HubSpot reframes SEO as a subset of answer engine optimization, changing what counts as content ROI.

• Perspective·27 Apr 2026·3 min

  AI Overviews cut organic clicks 38%, field study finds

  Field study: AI Overviews cut clicks 38% with zero satisfaction gain. The implication for B2B visibility.

• Industry report·27 Apr 2026·3 min

  OpenAI and Microsoft restructure their partnership

  The amended OpenAI-Microsoft deal will split how Copilot and ChatGPT cite your brand. Plan for divergence.

• Perspective·26 Apr 2026·3 min

  Cited in AI Overviews, clicked 61% less

  AI Overview citations cut CTR 61% but expand impressions. Stop measuring clicks alone.

• Industry report·25 Apr 2026·3 min

  Google's bounce-click defense for AI Overviews lacks data

  Google says AI Overviews only kill low-quality clicks. They have not shown the data to prove it.

• Methodology·23 Apr 2026·3 min

  A new measurement framework for AI search visibility

  Aleyda Solis splits AI search measurement into presence, readiness, and business impact.

• Perspective·20 Apr 2026·4 min

  Agentic search evaluates brands invisibly. SEO teams are blind

  Backlinko: agents now evaluate brands invisibly, leaving no analytics trail for SEO teams to measure.

• Field note·15 Apr 2026·3 min

  ChatGPT cites only half the pages it retrieves

  Ahrefs: ChatGPT cites just 50% of pages it retrieves. The gap is a content design problem.

• Methodology·10 Apr 2026·4 min

  iPullRank: keyword research now means managing portfolios

  iPullRank reframes keyword research as portfolio management. Citation share replaces rankings.