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Google's AI Mode agents now alert Ultra subscribers proactively. Brands outside Google's citation pool get no mention.
Power users of AI Overviews click sources 3.5x more, making citation quality the defining B2B visibility metric.
Anthropic drops covert Claude limits on AI research queries after researcher backlash, but restrictions remain.
Anthropic admits Claude was secretly throttling rival AI researchers, raising hard questions for enterprise AI buyers.
Enterprise marketers say AI search is a priority. Few can measure their position in it.
Anthropic's Fable 5 targets serious research work, reshaping which brands get cited inside LLM answers.
Fable 5 tops benchmarks but doubles cost, blocks 9% of requests, and changes data retention rules.
NotebookLM's agentic upgrade means the tool now selects its own sources from the web.
Hamburg court rules Google liable for AI Overview content, ending search-engine safe-harbour for generative answers.
Anthropic's Fable 5 and Mythos 5 promise sharper reasoning, and a reshuffled citation graph for B2B brands.
OpenAI's planned ChatGPT overhaul turns the chatbot into an agent superapp, reshaping how brands reach users.
Perplexity's agents now write their own search code, collapsing the line between retrieval and reasoning.
Google's new guidance dismisses third-party SEO tools and AEO/GEO advice, claiming authority over both.
Google's AI opt-out ships without the click data publishers would need to use it sensibly.
Google tests AI visibility data and an opt-out toggle as UK regulators force publisher controls.
CMA forces Google to separate AI Overview consent from search indexing in the UK.
Pichai's comfort with AI Mode displacing classic search resets the rules for B2B visibility.
GSC now shows which of your pages surface in AI Overviews, ending two years of guesswork.
Wikipedia turns 25 as the most-cited source in every major LLM. Brands ignore it at their peril.
ChatGPT's persistent memory turns user preferences into a durable filter on every future answer.
ChatGPT's memory accuracy hits 75.1%, turning brand citations into compounding assets inside user dossiers.
Google's Search Console test will finally show brands how often they appear in AI answers.
Google's new AI Overviews opt-out is a regulatory concession few publishers can afford to take.
A controlled log study shows most ChatGPT referral 'wins' are platform growth, not AEO skill.