Comparison

AuthorityOn AI vs Profound

Profound is the closest direct competitor, real prompts, run weekly. It is a good visibility tracker. The difference is what happens after the score.

Where Profound wins

A polished visibility leaderboard
Profound's category-ranking view is clean and well-built. If all you need is “where do I rank,” it answers that well.
Category-level benchmarking
Strong at showing your standing across a defined competitive set, presented simply.

Where AuthorityOn.ai wins

The action plan, not just the ranking
Profound tells you where you stand. AuthorityOn ends every audit with the next ten things to do about it, sized by lift, tagged by strategy.
Up to 8 models, not 4
Broader coverage of where your buyers actually ask, ChatGPT, Claude, Gemini, Perplexity, Grok, Mistral, Copilot.
Multi-entity tracking
Brand plus products, leaders and campaigns, each scored separately. Profound is brand-only.
The companion audits
Web, Social and Content audits explain why the score moves. Profound stops at the score.

Head to head

The honest comparison.

Drawn from publicly-listed features as of May 2026. Tell us if we've mis-stated Profound's.

Dimension	Profound	AuthorityOn AI
Model coverage	4 LLMs · category-focused	Up to 8 LLMs · weekly
Deliverable	Visibility leaderboard	Prioritised action list
Entities	Brand only	Brand · products · leaders · campaigns
Companion audits	Not included	Web · Social · Content, rolled into the score
Methodology	Not published	Public, auditable, the Signal Five

Which should you pick

Pick Profound if…

You want a clean category leaderboard and nothing more, a directional signal you can glance at, with no plan attached.

Pick AuthorityOn.ai if…

You need to know what to do, not just where you stand, and you want every model, every entity, the companion audits, and a methodology you can audit.